Desert-Tech Symbolism
Concept
A saguaro cactus and a cirio tree (a type of ocotillo common in Sonora) form the sides of a stylized circuit board, with nodes that represent technology and connections forming the shape of the Arizona–Sonora border or infinity loop.
- Symbolism: Nature + innovation + cross-border flow
- Color palette: Earth tones (terracotta, sand), Sonoran sunset orange, cactus green, and tech blue
Circular Emblem of Unity
Concept
A circular logo with two halves—one stylized like a desert landscape (Arizona) and the other like coastal mountains or the Gulf of California (Sonora). Between them, abstract lines or neural pathways represent knowledge, trade, and digital flows.
- Color palette: Teal, deep gold, muted plum, and desert rose
- Vibe: Timeless and easily adaptable to academic, policy, or entrepreneurial uses
Binational Compass
Concept
A four-point compass with Arizona and Sonora landmarks at the north/south ends, and innovation motifs (e.g., AI, biotech, clean energy symbols) on the east/west points. The center shows a spark or light bulb.
- Symbolism: Orientation, leadership, and cross-cultural navigation
Let us design a logo for you
We are pleased with our new logo identity and meaning. If you would like us to design a logo for your business, contact us.